Hometown Collection Campaign


My Involvement

Was part of initial group tasked to develop a creative direction for a campaign marketing the Hometown Collection by Fanatics. The Hometown Collection is a collection of localized graphics using local slogans and visuals.

I proposed using “Home is where the (team name) plays” and “Home is where our team plays” as our campaign slogan - playing off of “home is where the heart is”. The direction also includes a vertical ribbon calling out the longitude and latitude coordinates to each geographical location - tying back to the localization of the graphics. I created this design system to be modular facilitating scalability across leagues, teams, and product images types. e.g on form image and lifestyle image.