Creative Manager, Brand Activation
09/2017 - Present
Oversee the creative team that is responsible for Fanatics Brands product marketing. Responsible for strategic executive presentations both for internal and business-to-business use. Oversee all creative for global sales meetings. Creative includes: branding meeting space, presentations, and creating experiences that highlight current season product. Oversee all booth creative for trade shows and league summits. Plan and direct seasonal photoshoots. Work cross-functionally to launch successful marketing campaigns. Find innovative ways to create connections with consumers, for example, collaborating with UberEats to create on-demand purchase experience of Washington Capitals Stanley Cup Champions product immediately after clinch.
Graphic Designer (hot markets & Brand activation)
10/2014 - 07/2017
Jacksonville, FL & San Mateo, CA
On the Hot Market design team: Designed graphics for apparel using event and team marks. Events span across multiple leagues including: NFL, MLB, NHL, NBA, and NCAA. Often worked under short timelines to service micro-moments. Designed locker room champion graphics seen on nationally televised games. Worked closely with merchants to ensure all parts of the business were being serviced with best in class designs.
On the Brand Activation team: Designed marketing graphics for social, e-mail, on-site, and in-venue retail. Assisted with creative for global sales meetings, trade shows, and league summits. Responsible for creatively supporting in-venue marketing activations.
01/2013 - 10/2014
At OG Abel: Assisted with creating marketing materials such as social ads, email campaigns, and web banners. Designed seasonal catalogs and trade show assets for Agenda and Magic trade shows. Responsible for editing photoshoot images and preparing them for E-Comm. Worked with third party printers on designing all marketing printables.