Fanatics App Marketing

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My Involvement

Under the direction of the Senior Creative Brand Manager I designed and implemented the below creative to support digital marketing of the Fanatics app in the Apple App Store. Designed the creative for “App of the day” tile when Fanatics was featured.

 

App of the Day

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App Store Preview Creative

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Over Emphasize Value Props

The thought behind the screenshot creative for the Fanatics app was to over emphasize the value props. For example, the officially licensed screenshot features magnified product that appears to be coming off the page. This places visual emphasis on what’s being communicated as important in that screenshot. You can see this system of highlighting value props utilized in every screenshot.

 

Gear Up

Gear Up

FanCash

FanCash

Exclusives

Exclusives

Officially Licensed

Officially Licensed

Fanatics Rewards

Fanatics Rewards

Jersey Assurance

Jersey Assurance

DigitalAnthony Mejia