Under the direction of the Senior Creative Brand Manager I designed and implemented the below creative to support digital marketing of the Fanatics app in the Apple App Store. Designed the creative for “App of the day” tile when Fanatics was featured.
App Store Preview Creative
Over Emphasize Value Props
The thought behind the screenshot creative for the Fanatics app was to over emphasize the value props. For example, the officially licensed screenshot features magnified product that appears to be coming off the page. This places visual emphasis on what’s being communicated as important in that screenshot. You can see this system of highlighting value props utilized in every screenshot.