Creative Direction Marc Lu
Art Direction + Graphics Anthony Mejia
Video Production Elite Edge

In 2025, the NHL launched the 4 Nations Face-Off with teams from the USA, Canada, Sweden, and Finland. Fanatics, the NHL's official on-ice partner, created the authentic jerseys worn by players and sold to fans. This campaign promoted national pride and showcased country-specific landscapes behind the jerseys, representing each nation’s support for their teams.

Product Launch Campaign
Winter 2025

Inspired by international soccer campaigns, the olympics, and lush landscapes.